Have you ever considered expanding your practice or hiring a genetic counseling assistant or a genetic counselor? How about advocating for an increased CEU budget or other resources to optimize your skillset?
Perhaps you are unsure how to start the conversation with your institution. Or maybe you are seeking alternative ways to ensure a more successful outcome. If so, you are not alone.
Business cases are used to convince your target audience that the idea you are proposing is a good investment to solve a problem. They are often used to hire, utilize, and retain genetic counselors, and they can address challenges resulting from the rising demand for equitable access to genetic services.
Last year, the Business Case Workgroup of the Access and Service Delivery (ASD) Committee hosted the first NSGC Business Case Summit. This one-day virtual event consisted of presentations and panel discussions by genetic counselors in the US and Canada. You can read more about the Business Case Summit here.
The valuable input from genetic counselors at the summit led the Business Case Workgroup to develop a business case template and toolkit to address the gaps in knowledge and resources that genetic counselors need to develop an effective business case. The toolkit can be accessed on NSGC’s website here.
Key concepts from the summit will be highlighted at the upcoming NSGC Annual Conference pre-conference symposium “When Opportunity Knocks, Build A Door: An Interactive Session to Build Successful Business Cases to Solve Everyday Challenges.” In this interactive session, you will learn how to identify stakeholders and potential barriers and design solutions to achieve your goal. You will also learn the seven aspects of building a business case, hear about real-life examples, and develop skills for successful negotiation. If you are interested in attending, register for the pre-conference symposium here.
As a genetic counselor, you already possess many skills and attributes to create and execute a successful business case. Let the pre-conference symposium and the business case toolkit help you advocate for what you need to solve your everyday challenges. See you in Nashville!